Creating Heart Shaped Valentine Cupcakes is a breeze if you follow these easy steps:

1. Preheat Oven: Preheat your oven to 350°F (175°C) and line a muffin tin with heart-shaped cupcake liners.
2. Mix Dry Ingredients: In a large bowl, whisk together the flour, cocoa powder (if using), baking powder, and salt.
3. Cream Butter and Sugar: In another bowl, beat the softened butter and granulated sugar until light and fluffy.
4. Add Eggs and Vanilla: Beat in the eggs one at a time, then add the vanilla extract until well combined.
5. Combine Mixtures: Gradually add the dry ingredients to the wet ingredients, alternating with the milk. Mix until just combined.
6. Fill Cupcake Liners: Pour the batter evenly into the prepared heart-shaped cupcake liners, filling each about two-thirds full.
7. Bake: Place the muffin tin in the preheated oven and bake for 20-25 minutes, or until a toothpick inserted in the center comes out clean.
8. Cool: Once baked, remove the cupcakes from the oven and let them cool in the pan for about 10 minutes before transferring them to a wire rack to cool completely.
9. Prepare Frosting: While the cupcakes cool, prepare your frosting. You can color it with food coloring if desired.
10. Frost Cupcakes: Once the cupcakes are completely cool, frost them generously with your chosen frosting.
11. Decorate: Top with sprinkles or edible glitter to add extra flair.

By following these steps, you will create Heart Shaped Valentine Cupcakes that are not only delicious but also visually stunning!