Magnolia-Inspired Cupcakes

If you’ve ever walked past Magnolia Bakery in New York City, you’ve likely seen their famous cupcakes displayed beautifully in the window. These classic, old-fashioned cupcakes have become iconic for their fluffy texture, rich buttery flavor, and signature swirls of creamy buttercream frosting.

These Magnolia-inspired cupcakes allow you to recreate that bakery-style experience at home. Whether you’re celebrating a special occasion or just treating yourself to something sweet, this recipe will help you bake moist, soft, and delicious cupcakes with a luscious, creamy frosting that’s not too sweet but perfectly rich.

With simple ingredients and easy-to-follow steps, you’ll be able to achieve perfect cupcakes every time. Let’s dive into this Magnolia Bakery-style cupcake recipe that’s sure to impress!

Why You’ll Love This Recipe

  • Soft & Fluffy Cupcakes – Light, tender, and buttery just like Magnolia’s.
  • Smooth, Creamy Frosting – A whipped vanilla buttercream that’s not overly sweet.
  • Bakery-Style Presentation – Beautiful cupcakes with signature swirls of frosting.
  • Perfect for Any Occasion – Great for birthdays, baby showers, weddings, or just because!
  • Easy to Customize – Use different flavors, fillings, and frostings to make them your own.

Preparation Time and Servings

  • Prep Time: 15 minutes
  • Cook Time: 20 minutes
  • Cooling Time: 30 minutes
  • Total Time: 1 hour 5 minutes
  • Yield: 12 cupcakes
  • Serving Size: 1 cupcake

Nutritional Information (Per Serving)

  • Calories: 350
  • Carbohydrates: 46g
  • Protein: 3g
  • Fat: 18g
  • Fiber: 0g
  • Sugar: 36g

Ingredients

For the Cupcakes:

  • 1 ½ cups all-purpose flour
  • 1 ½ teaspoons baking powder
  • ¼ teaspoon salt
  • ½ cup unsalted butter, softened
  • 1 cup granulated sugar
  • 2 large eggs, room temperature
  • 1 teaspoon pure vanilla extract
  • ½ cup whole milk
  • ¼ cup sour cream (for extra moisture)

For the Magnolia-Inspired Buttercream Frosting:

  • 1 cup unsalted butter, softened
  • 4 cups powdered sugar, sifted
  • ¼ cup heavy cream or whole milk
  • 1 teaspoon pure vanilla extract
  • Pinch of salt

Optional Garnishes:

  • Sprinkles
  • Fresh berries
  • Chocolate shavings
  • Edible flowers

Step-by-Step Instructions

Step 1: Preheat the Oven & Prepare the Cupcake Batter

  • Preheat your oven to 350°F (175°C). Line a 12-cup muffin tin with paper liners.
  • In a medium bowl, whisk together the flour, baking powder, and salt. Set aside.
  • In a large mixing bowl, beat the butter and sugar together on medium speed for 3-4 minutes until light and fluffy.
  • Add the eggs, one at a time, beating well after each addition. Mix in the vanilla extract.

Step 2: Combine Dry & Wet Ingredients

  • Add half of the flour mixture to the butter mixture and mix on low speed until just combined.
  • Pour in the milk and sour cream, mixing gently.
  • Add the remaining flour mixture and mix until just combined—do not overmix!

Step 3: Bake the Cupcakes

  • Divide the batter evenly into the cupcake liners, filling each about ⅔ full.
  • Bake for 18-20 minutes, or until a toothpick inserted in the center comes out clean.
  • Let the cupcakes cool in the pan for 5 minutes, then transfer to a wire rack to cool completely.

Step 4: Make the Magnolia-Inspired Buttercream Frosting

  • In a large bowl, beat the butter on medium speed for 2 minutes until creamy.
  • Gradually add the sifted powdered sugar, one cup at a time, mixing on low speed.
  • Pour in the heavy cream (or milk), vanilla extract, and a pinch of salt. Beat on high speed for 3-5 minutes until the frosting is light and fluffy.
  • If the frosting is too thick, add a little more cream (1 tablespoon at a time). If too thin, add more powdered sugar.

Step 5: Decorate the Cupcakes

  • Fill a piping bag with frosting using a large star tip (Wilton 1M).
  • Pipe a classic Magnolia Bakery swirl on each cupcake.
  • Garnish with sprinkles, berries, or chocolate shavings if desired.
  • Serve and enjoy your homemade Magnolia-inspired cupcakes!

Ingredient Background

Why Use Sour Cream?

Sour cream adds extra moisture and tenderness to the cupcakes, preventing them from drying out.

Why Sift the Powdered Sugar?

Sifting removes lumps and ensures a smooth, creamy buttercream frosting.

Why Beat the Butter First?

Beating butter before adding sugar aerates it, making the frosting light and fluffy.

Technique Tips

  • Use room temperature ingredients for a smoother batter.
  • Do not overmix the batter—it will result in dense cupcakes.
  • Let cupcakes cool completely before frosting to prevent melting.
  • Use high-quality vanilla extract for the best flavor.

Alternative Presentation Ideas

  • Mini Cupcakes: Use a mini muffin tin and bake for 10-12 minutes.
  • Layered Cupcake Cake: Stack cupcakes and decorate with extra frosting for a show-stopping dessert.
  • Ombre Frosting: Divide the buttercream and color each portion differently for a gradient effect.

Additional Tips for Success

  • Store cupcakes properly to keep them fresh.
  • Use a piping bag for professional-looking frosting swirls.
  • Experiment with flavors like chocolate, lemon, or almond.

Recipe Variations

1. Chocolate Magnolia-Inspired Cupcakes

  • Replace ½ cup of flour with ½ cup cocoa powder.
  • Use chocolate buttercream frosting instead of vanilla.

2. Lemon Magnolia-Inspired Cupcakes

  • Add 1 tablespoon lemon zest to the batter.
  • Swap vanilla frosting for lemon buttercream.

3. Strawberry Magnolia-Inspired Cupcakes

  • Add ½ cup finely chopped fresh strawberries to the batter.
  • Top with strawberry buttercream and fresh strawberries.

Freezing and Storage

  • Refrigerate: Store cupcakes in an airtight container for up to 3 days.
  • Freeze: Unfrosted cupcakes can be frozen for up to 2 months. Thaw before frosting.
  • Best for Freshness: Serve at room temperature for the best texture.

Serving Suggestions for Events

  • Birthday Parties: Customize with colorful sprinkles.
  • Weddings & Showers: Decorate with edible flowers or pearls.
  • Afternoon Tea: Serve with hot coffee or tea for an elegant treat.

Frequently Asked Questions

1. Can I make these cupcakes ahead of time?

Yes! These cupcakes can be made ahead of time and still taste fresh when served. Here’s how:

  • Unfrosted Cupcakes: Bake them 1-2 days in advance and store them in an airtight container at room temperature.
  • Frosted Cupcakes: If you need to frost them ahead of time, store them in the refrigerator for up to 3 days. Before serving, let them come to room temperature for about 30 minutes for the best texture.
  • Freezing Option: Unfrosted cupcakes freeze well for up to 2 months. Wrap them tightly in plastic wrap, place them in a freezer-safe bag, and thaw at room temperature before frosting.

2. How do I make these cupcakes extra moist?

Moisture is key to achieving that soft, bakery-style texture. Here are some tips to keep your cupcakes extra tender and moist:

  • Use sour cream or Greek yogurt – This adds moisture and richness without making the batter too thin.
  • Don’t overbake! – Cupcakes can dry out quickly. Start checking for doneness at 18 minutes by inserting a toothpick into the center. If it comes out clean or with just a few crumbs, they’re ready.
  • Add an extra egg yolk – This increases richness and keeps the cupcakes soft.
  • Use cake flour instead of all-purpose flour – Cake flour has a lower protein content, resulting in a finer, more tender crumb.
  • Measure flour correctly – Always spoon and level your flour rather than scooping it directly, which can pack too much flour into the cup and make the cupcakes dense.

3. Can I make these cupcakes without a stand mixer?

Yes! You can make these cupcakes using a hand mixer or even mixing by hand. Here’s how:

  • Hand Mixer: Use a hand-held electric mixer on medium speed to cream the butter and sugar together until light and fluffy. Then, gradually add the eggs, vanilla, and dry ingredients.
  • By Hand: Use a whisk and spatula to combine the ingredients. You’ll need to whisk vigorously to incorporate air into the butter and sugar mixture. It may take longer, but the results will still be delicious.

4. Can I use different flavors for these cupcakes?

Absolutely! This cupcake base is versatile and can be adapted to different flavors:

  • Chocolate Cupcakes: Replace ½ cup of flour with ½ cup of unsweetened cocoa powder.
  • Lemon Cupcakes: Add 1 tablespoon of lemon zest and 1 teaspoon of lemon juice to the batter.
  • Almond Cupcakes: Swap out vanilla extract for almond extract for a nutty twist.
  • Strawberry Cupcakes: Fold in ½ cup of finely chopped fresh strawberries for a fruity variation.

5. How do I get perfectly domed cupcakes?

To achieve evenly risen cupcakes, follow these tips:

  • Don’t overfill the cupcake liners – Fill only ⅔ full to prevent overflowing.
  • Preheat the oven fully before baking – Cupcakes need consistent heat to rise properly.
  • Start baking at a slightly higher temperature (375°F for the first 5 minutes, then reduce to 350°F for the remainder). This encourages a nice rise.

6. Can I use milk instead of heavy cream for the frosting?

Yes! Heavy cream makes the frosting extra rich and creamy, but milk can also be used. Here’s how:

  • For a slightly lighter texture, use whole milk instead of cream.
  • For a stable, pipeable frosting, use less liquid—start with 2 tablespoons of milk and add more if needed.
  • If using milk, you may need to beat the frosting a little longer to ensure a fluffy consistency.

7. What’s the best way to store cupcakes?

  • At Room Temperature: Store unfrosted cupcakes in an airtight container for up to 2 days.
  • In the Fridge: If frosted, store in a covered container for up to 3 days. Let them come to room temperature before serving.
  • In the Freezer: Unfrosted cupcakes can be frozen for up to 2 months. Thaw at room temperature before frosting.

8. What piping tip does Magnolia Bakery use for frosting?

Magnolia Bakery’s signature swirl is made using a Wilton 1M piping tip. To recreate their iconic look:

  • Fill a piping bag with buttercream.
  • Start in the center of the cupcake and pipe outward in a circular motion.
  • Continue swirling upward to create a tall, elegant peak.

9. Can I make a dairy-free version of these cupcakes?

Yes! To make dairy-free Magnolia-inspired cupcakes:

  • Use vegan butter or coconut oil in place of butter.
  • Swap whole milk with almond milk, oat milk, or coconut milk.
  • For frosting, use dairy-free butter and coconut cream instead of heavy cream.

10. Can I turn this recipe into a cake?

Yes! This batter works well for a layer cake or sheet cake. Here’s how:

  • For an 8-inch layer cake: Divide the batter between two 8-inch round cake pans and bake for 22-25 minutes.
  • For a sheet cake: Pour the batter into a 9×13-inch baking dish and bake for 30-35 minutes.
  • Frost with the same Magnolia-inspired buttercream for a bakery-style cake!

Conclusion

These Magnolia-Inspired Cupcakes capture the classic charm of Magnolia Bakery, bringing light, fluffy cupcakes and smooth, creamy frosting to your kitchen. Whether for a birthday, party, or weekend baking project, they are sure to impress with their elegant swirls and perfect balance of sweetness.

With these FAQs, tips, and flavor variations, you can now customize and perfect your cupcakes just like a professional baker. Try this recipe today and bring a little taste of NYC’s famous Magnolia Bakery into your home!

Print
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Magnolia-Inspired Cupcakes


  • Author: Olivia
  • Total Time: 1 hour 5 minutes
  • Yield: 12 cupcakes 1x

Ingredients

Scale

For the Cupcakes:

  • 1 ½ cups all-purpose flour
  • 1 ½ teaspoons baking powder
  • ¼ teaspoon salt
  • ½ cup unsalted butter, softened
  • 1 cup granulated sugar
  • 2 large eggs, room temperature
  • 1 teaspoon pure vanilla extract
  • ½ cup whole milk
  • ¼ cup sour cream (for extra moisture)

For the Magnolia-Inspired Buttercream Frosting:

  • 1 cup unsalted butter, softened
  • 4 cups powdered sugar, sifted
  • ¼ cup heavy cream or whole milk
  • 1 teaspoon pure vanilla extract
  • Pinch of salt

Optional Garnishes:

  • Sprinkles
  • Fresh berries
  • Chocolate shavings
  • Edible flowers

Instructions

Step 1: Preheat the Oven & Prepare the Cupcake Batter

  • Preheat your oven to 350°F (175°C). Line a 12-cup muffin tin with paper liners.
  • In a medium bowl, whisk together the flour, baking powder, and salt. Set aside.
  • In a large mixing bowl, beat the butter and sugar together on medium speed for 3-4 minutes until light and fluffy.
  • Add the eggs, one at a time, beating well after each addition. Mix in the vanilla extract.

Step 2: Combine Dry & Wet Ingredients

  • Add half of the flour mixture to the butter mixture and mix on low speed until just combined.
  • Pour in the milk and sour cream, mixing gently.
  • Add the remaining flour mixture and mix until just combined—do not overmix!

Step 3: Bake the Cupcakes

  • Divide the batter evenly into the cupcake liners, filling each about ⅔ full.
  • Bake for 18-20 minutes, or until a toothpick inserted in the center comes out clean.
  • Let the cupcakes cool in the pan for 5 minutes, then transfer to a wire rack to cool completely.

Step 4: Make the Magnolia-Inspired Buttercream Frosting

  • In a large bowl, beat the butter on medium speed for 2 minutes until creamy.
  • Gradually add the sifted powdered sugar, one cup at a time, mixing on low speed.
  • Pour in the heavy cream (or milk), vanilla extract, and a pinch of salt. Beat on high speed for 3-5 minutes until the frosting is light and fluffy.
  • If the frosting is too thick, add a little more cream (1 tablespoon at a time). If too thin, add more powdered sugar.

Step 5: Decorate the Cupcakes

  • Fill a piping bag with frosting using a large star tip (Wilton 1M).
  • Pipe a classic Magnolia Bakery swirl on each cupcake.
  • Garnish with sprinkles, berries, or chocolate shavings if desired.
  • Serve and enjoy your homemade Magnolia-inspired cupcakes!
  • Prep Time: 15 minutes
  • Cooling Time: 30 minutes
  • Cook Time: 20 minutes

Nutrition

  • Serving Size: 1 cupcake
  • Calories: 350
  • Sugar: 36g
  • Fat: 18g
  • Carbohydrates: 46g
  • Fiber: 0g
  • Protein: 3g

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